Yahoo has recently launched a new tool called Yahoo Clues. It is basically a keyword tool designed to give an insight into the demographics of people searching for the keyword along with the popularity of keyword over a period of time and additional keyword suggestions. Yahoo Clues shows the graphical representation of change in keyword [...]
Get a Google Boost for Local Search Results
A quick Search Marketing tip to drop your way on the subject of Google Local search results. Google has launched yet another new advertising format for local business owners known as Google Boost. This new PPC ad format will be available for advertisers in Google Places (Local) account and Ads will be appear in sponsored [...]
Google Instant – Impact on SEO and PPC
Google launched Google Instant Search interface on the 8th of September 2010, which shows search results as you type, in real time. Many search engine marketers (SEM), including your house-hold searchers, have reacted sharply to the new Google Instant interface. Google Instant is being sold as a faster and better User Interface, and the feedback [...]
Mashing Search & Social Marketing
Online marketing today is not quite what it used to be. Just a couple of years ago, the combination of SEO with PPC seemed to be the final word in online marketing (excluding affiliate and email marketing). With Social Media having made a strong presence in recent years, more and more web channels and communities [...]
Gmail Breaking Email Templates? The Fix
Typically I don’t like to post on ‘technical’ topics relating to Internet marketing, but after a long day of the team doing trial and error, researching the web and a few head bangs and random curse words shout-outs, I felt this quick-win technical fix will save a number of developers who build email templates frustrations [...]
Essential Metrics of SEO
2010 – another year, and another round of changes expected to come in the new year. From Googles pending dance that could shake up the Search space, to a foreseen boom in mobile advertising (likely in 2011), to some who tout conversion rate optimization being the big thing in 2010 (IMHO was covered in 2008/09). [...]
Rank Local – Google Local
You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment [...]
Google Local Business Center…Analytics?
You read right. Adding to the arsenal of website and business intelligence tools such as Google Analytics, Google launches in October the new beta analytics view of Google Local Business Center. Operators and owners of websites who have already created a Google Local Listing, can now view the performance of their Google Local listing directly [...]
I Just Saved Your Job – Undo Your Email Send
We all have on the top of our wish list a magic button we can use to retrieve an email we sent prematurely. Believe it or not, its now possible, and if you’re reading this, I may have just saved your job. Thank you Google! You received an email from your boss, friend or friend [...]
Customer Lifecycle Email Marketing – The Neglected Child of Web Marketing
IMHO one of the more exciting areas of Internet marketing is an area that is often neglected and rarely talked about within most small to medium sized companies. Much emphasis and water cooler talk in Internet marketing is often focussed on Search, Social Media and how to involve Facebook into the marketing strategy. All are [...]
