The funny thing with email over all other web marketing channels is you only get to get it right once. Once you click “send”, that email campaign is out the door to tens or hundreds of thousands of potential customers. Ensuring strong procedural protocal and best practice hygiene is maintained within your organization is essential to maintaining 100% accuracy with your campaigns. Ok…at least +98% accuracy

Many people have written a lot about email best practices. I commend Jeanniey Mullen of Click Z for leading the way. She’s written a number of important issues pertaining to email marketing.

Best practices in email marketing comes in a variety of packages. They range from a best practice approach to list hygiene and subscriber management, to email template design and development, to copy writing for marketing promotions versus newsletters.  Even best practices on usability for email campaigns is out there. I recal a few A/B multi variant email conversion campaigns we tested for a national TV direct response commercial and the outcome was surprising to some. Good thing we tested as our client assumptions, even ours, were off until we tested and saw the resuls.

So what’s new today in email best practices? Well aside from digging into the details of email accreditation and authentication considerations, lets touch on a few some of you email marketers may not have thought of. (more…)

I recently had a client discussion about the significance of measuring the success of Online Marketing campaigns, and the importance of defining criteria of the Key Performance Indicators (KPIs). This discussion led to the big question – what analytical tool for my website is right for my business.

While there are many tools and free apps on the market any business could use, some great for mom & pop businesses, I’ll cover the use of the available tools to measure online business performance, and identified KPIs that would further help gauge the conversion goals defined for the site, and the web marketing efforts. If you’d like to learn more about what website analytics can do for your online business, visit our website analytic services page to get an overview of the areas where we can help you understand the business intelligence of how your website is performing, and where and how to improve the site to increase sales and conversion rates.

What is The Right Analytical Tool for Me?

Conversation rates and goal conversion. What is it and why is it needed? Goal conversion, which can be defined into separate conversion types, and measured via KPI’s, is simply a measure of a pooled data, and requires proper planning and delivery.
There are a number of analytical tools that are readily available and can be used for the purpose of website data collection and interpretation…interpretation in the basic sense. Some of these tools are free (hint hint mom & pops) and others smaller to more significant investments. Omniture Site Catalyst, Click Tracks, RedSheriif, Web Trends, Google Analytics etc. 

The appropropriate choice of which application to acquire should be based (more…)

Consider to bring your business online, or starting a new online business, but weiry of becoming just another website among the million of business websites online today? Consider this – the Internet is growing at an annualized rate of 18% and now has reached one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs.

Does your business service to a fraction of this 1 billion market population?

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