You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment [...]
Landing Page Testing – Identifying Target Pages
Earlier this month we started down the path of “landing page strategy testing – is it worth it?”. Landing pages can be an extremely useful tactic to increase conversions in a campaign. Employing landing pages is typically utilized in paid search campaigns, internal conversion pages and more recently, email marketing campaigns. This week I’ll continue [...]
Director of Internet Marketing – Character of ‘Great’ Leadership
In my 11 years experience working in direct and indirect capacities with some well known national brands, I’ve seen leaders (directors, VP’s, managers, etc.) come and go. And in these foul economic times as companies start their South Beach diet to cut fat throughout the organization, the emphasis on your worth and your value to [...]
Search Engine Marketing 2009?
2008 is coming to a close, and you may have embarked on your first, well-overdue, search engine optimization (SEO) project for your business. Many steps were likely taken in your SEO project through the discovery phase of assessing how friendly your website architecture is for search, keyword discovery around your industry/market/brand/product/competitors, research where your visitors [...]
Niche Marketing 2009 & The Value in Social Network Marketing
Chances have it you use a social network as Facebook or MySpace, or contribute to a social media platform, such as a personal or corporate blog. The online playground is full of social activities with everyone including your mother jumping onto the next latest and greatest way to connect with friends, family, professionals and groups [...]
Email Best Practices – What’s New?
The funny thing with email over all other web marketing channels is you only get to get it right once. Once you click “send”, that email campaign is out the door to tens or hundreds of thousands of potential customers. Ensuring strong procedural protocal and best practice hygiene is maintained within your organization is essential to maintaining [...]
Website Analytics – What Tools are Right for Me?
I recently had a client discussion about the significance of measuring the success of Online Marketing campaigns, and the importance of defining criteria of the Key Performance Indicators (KPIs). This discussion led to the big question – what analytical tool for my website is right for my business. While there are many tools and free apps on the [...]
Online Market Reaches 1 Billion Users – Is Your Business Reaching These People?
Consider to bring your business online, or starting a new online business, but weiry of becoming just another website among the million of business websites online today? Consider this – the Internet is growing at an annualized rate of 18% and now has reached one billion users. A second billion users will follow in the [...]
