At least a few times a week I receive the same, or similar, types of questions about social media. It’s either “How blogging /Facebook / Twitter / LinkedIn, etc., work for my business?”, or “I’ve tried Twitter, or tried Facebook, and it doesn’t work. Is it all just noise?” Two very common questions that I’ve [...]
Viral vs. Buzz
I have to come clean. I’ve worked on campaigns for which the goal was, in part, to get a particular piece of creative to go (and I quote) “viral.” That is, we designed campaign elements to be intriguing and clever, a bit surprising and funny. I suppose that only a disinterested third party could truly [...]
