Yahoo has recently launched a new tool called Yahoo Clues. It is basically a keyword tool designed to give an insight into the demographics of people searching for the keyword along with the popularity of keyword over a period of time and additional keyword suggestions. Yahoo Clues shows the graphical representation of change in keyword [...]
Get a Google Boost for Local Search Results
A quick Search Marketing tip to drop your way on the subject of Google Local search results. Google has launched yet another new advertising format for local business owners known as Google Boost. This new PPC ad format will be available for advertisers in Google Places (Local) account and Ads will be appear in sponsored [...]
Google Instant – Impact on SEO and PPC
Google launched Google Instant Search interface on the 8th of September 2010, which shows search results as you type, in real time. Many search engine marketers (SEM), including your house-hold searchers, have reacted sharply to the new Google Instant interface. Google Instant is being sold as a faster and better User Interface, and the feedback [...]
Rank Local – Google Local
You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment [...]
Search Engine Marketing 2009?
2008 is coming to a close, and you may have embarked on your first, well-overdue, search engine optimization (SEO) project for your business. Many steps were likely taken in your SEO project through the discovery phase of assessing how friendly your website architecture is for search, keyword discovery around your industry/market/brand/product/competitors, research where your visitors [...]
Search Engine Marketing for Joe the Plumber
Are you a “Joe the Plumber”, or a new or small business owner needing to get Google to drive new business? Then grab a coffee and have a read as I plan to pack as much value into this post for you to get you started. And as always, any questions or comments, make a [...]
Search Engine Optimization: 5 Issues Business Owners Face
Over the last 2 years I’ve seen a significant increase of clients who are business owners or marketing managers turning to the web to gain attain online market share and an overall online presence in an attempt to remain competitive and tap into the vast opportunities the web has to offer their business. Search engine optimization [...]
SEO Terminology
While not one of my typical posts that cover education, strategy, programs or campaign overviews of Internet marketing, but this post was originally in the YOUmoz section of SEOmoz, but was so excellent I added it here for all those who are newcomers to the online and search marketing field. I am sure that it’s useful information [...]
Fundamentals of a Search Engine Optimization Strategy
What’s the most important tactic or component of SEO? When embarking on a SEO strategy, many professional SEO consultants will have various answers. Some wil say link referral tests, other will say keyword analysis, and yet others may say content audits. While SEO is a critical component of dressing up your website to attract the [...]
