What’s the most important tactic or component of SEO? When embarking on a SEO strategy, many professional SEO consultants will have various answers. Some wil say link referral tests, other will say keyword analysis, and yet others may say content audits.

While SEO is a critical component of dressing up your website to attract the personal appeal of each engine – kinda of like the dating game, one of the first areas SEO strategist should define prior to advising clients on strategies are the fundamental building blocks of search engine optimization, and more broadly, the search marketing plan.  (more…)