Most Internet marketers believe that there is only one type of Quality Score in AdWords. But in fact there are three types of quality scores that are considered. Search Network Quality Score Quality Score for Google and the search partners network, depends upon following factors: the historical clickthrough rate (CTR) of the keyword and the [...]
SEO Octagan: Google vs Content Farms
There has been a lot of buzz this past week about Google’s latest algorithm update, labeled the “Farmer Update,” performed in February 2011. This algorithm update from Google aims to take on content farms; spammy, low-quality content sites that have been crowding their search results. “Our goal is simple: to give people the most relevant [...]
Google Page Rank – Schooling the Scholars
A common tactic of increasing page rank to improve organic search results is to align your site with authority sites in your business vertical, industry or just plain gorilla PR sites. This is all worked into Google’s algorithm to help determine a sites reputation, thus position in Google’s SERPs (Search engine result pages). One recent [...]
SEO Insider – Yahoo Clues
Yahoo has recently launched a new tool called Yahoo Clues. It is basically a keyword tool designed to give an insight into the demographics of people searching for the keyword along with the popularity of keyword over a period of time and additional keyword suggestions. Yahoo Clues shows the graphical representation of change in keyword [...]
Get a Google Boost for Local Search Results
A quick Search Marketing tip to drop your way on the subject of Google Local search results. Google has launched yet another new advertising format for local business owners known as Google Boost. This new PPC ad format will be available for advertisers in Google Places (Local) account and Ads will be appear in sponsored [...]
Google Instant – Impact on SEO and PPC
Google launched Google Instant Search interface on the 8th of September 2010, which shows search results as you type, in real time. Many search engine marketers (SEM), including your house-hold searchers, have reacted sharply to the new Google Instant interface. Google Instant is being sold as a faster and better User Interface, and the feedback [...]
Essential Metrics of SEO
2010 – another year, and another round of changes expected to come in the new year. From Googles pending dance that could shake up the Search space, to a foreseen boom in mobile advertising (likely in 2011), to some who tout conversion rate optimization being the big thing in 2010 (IMHO was covered in 2008/09). [...]
Rank Local – Google Local
You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment [...]
Google Local Business Center…Analytics?
You read right. Adding to the arsenal of website and business intelligence tools such as Google Analytics, Google launches in October the new beta analytics view of Google Local Business Center. Operators and owners of websites who have already created a Google Local Listing, can now view the performance of their Google Local listing directly [...]
Landing Page Testing – Identifying Target Pages
Earlier this month we started down the path of “landing page strategy testing – is it worth it?”. Landing pages can be an extremely useful tactic to increase conversions in a campaign. Employing landing pages is typically utilized in paid search campaigns, internal conversion pages and more recently, email marketing campaigns. This week I’ll continue [...]
