Continued from ‘Creating Social Media Advocates’ – Part 2. Where to start with your social media plan? Now that we’ve gotten through the myths of social media, we can turn our focus to developing the plan on how to turn our online audience, including customers, into our evangelists and advocates. Where to begin? Take your [...]
Google +1 Button – Another Facebook ‘Like’?
———————————————————————————————- Updated: May 27, 2011: Google +1 & Search Rankings As we eluded to in the below post we published on Google +1, the affect of the new social media ‘recommendation’ button will impact search results. Matt Cutts confirmed what Google said when the +1 button launched: Google will use +1 activity to influence its search results. “It’s [...]
Part 1: Social Media Advocates – Myths
Continued from ‘Creating Social Media Advocates’ series. Before getting into the ‘tools’ or ‘strategies’ of successfully building and harnessing the power of a social media strategy, let’s first begin by looking at some of the most common myths of social media. The point of here is to get over the typical myths and cliché’s of [...]
Creating Social Media Advocates
At least a few times a week I receive the same, or similar, types of questions about social media. It’s either “How blogging /Facebook / Twitter / LinkedIn, etc., work for my business?”, or “I’ve tried Twitter, or tried Facebook, and it doesn’t work. Is it all just noise?” Two very common questions that I’ve [...]
Website Design Evaluation – First Steps
About to embark on a new website design, or the new generation of your existing website? Below are a few tips to consider when going through your discovery phase of designing a new website. Pull up your website, or one that appeals to your business, and take a view of the site as a new [...]
SEO Octagan: Google vs Content Farms
There has been a lot of buzz this past week about Google’s latest algorithm update, labeled the “Farmer Update,” performed in February 2011. This algorithm update from Google aims to take on content farms; spammy, low-quality content sites that have been crowding their search results. “Our goal is simple: to give people the most relevant [...]
Google Page Rank – Schooling the Scholars
A common tactic of increasing page rank to improve organic search results is to align your site with authority sites in your business vertical, industry or just plain gorilla PR sites. This is all worked into Google’s algorithm to help determine a sites reputation, thus position in Google’s SERPs (Search engine result pages). One recent [...]
Kim Kardashian – Twitter Advertising
What better way for a professional socialite as Kim Kardashian to stay connected with her followers, and build her personal brand through Twitter and Twitter advertising. The same can apply to your local business, whether is online or offline. Apart from Google AdWords PPC or the collaborative Microsoft Ad Centre between Yahoo and Bing (MSN), placement [...]
Social Technographics – Your Social Media Reputation
Google now taking front stage with improving relevancy of search results by looking at what others are saying about your brand, is one of the latest advances of applying SMM (social media marketing) to SEO. It just makes sense – hold a sound reputation among your personal social circles and within the markets, should be [...]
2011 Twitter Marketing Tips
Twitter, among Facebook, are those hot keywords we see from clients quite often who want to build into their marketing mix…yet let alone understand what it is or how its useful. Everyone is one it, everyone is using it, but how its used is another story among businesses. While we find the use of Twitter [...]
