Email channel, one of the most cost-effective e-marketing channels available today for both BtoB and BtoC, though many companies lack the understanding on how to harness it’s true potential and to streamline the integration of strategy, delivery and business intelligence.

In this overview, I’ll provide you a holistic snapshot of what a full organizational email plan (or CRM plan) requires to streamline all efforts different business units and processes within the organization. This email marketing framework can work within a centralized head office, or an organization with global offices and marketing efforts. Though for the later, system and process integration is integral – but user empowerment is decentralized to all locations. To digress….

Over the last +3 years, email marketing has change dramatically. As email marketing proliferates over 2008 and 2009 in the marketing mix of companies plans (or maybe it’s the CRM guys driving it), individuals discover the intricacies of how to properly get the performance out of the medium. (more…)

Many would claim there are X secrets behind each web marketing channel – SEO, Affiliates, Email, etc. that will catipulate your business among the rest online today. While using the keyword of “secret” to attract your attention (ok, I’m also guilty of doing that in this post), the point taken is that there really are not any secrets (privately kept formulas / ingredients / methodologies, etc.) that marketers employ in their marketing, and especially email marketing. It’s simply a foundation of experience and knowledge that differentiates the marketer - or in this case the email marketers. (more…)

One of the hottest marketing channels, if not THE hottest marketing channel, being discussed in the Internet Marketing industry these days is the email marketing (email marketing services in Vancouver) channel.

Why? Considering the majorities are plugged in to using email to communicate – whether from their home computer, cell phone, crackberry (errr, blackberry, palm, trio), or at work, consumers and business worldwide utilize the email channel to communicate day-to-day. This channel has by far the greatest direct response (data supports 80% visibility – open rates – within the first 48 hours), is extremely cost-effective (when used properly) and is complimented with real-time data to gauge reach, visibility and response rate. Why wouldn’t more businesses and marketers be leveraging this channel? (more…)