Typically I don’t like to post on ‘technical’ topics relating to Internet marketing, but after a long day of the team doing trial and error, researching the web and a few head bangs and random curse words shout-outs, I felt this quick-win technical fix will save a number of developers who build email templates frustrations [...]
I Just Saved Your Job – Undo Your Email Send
We all have on the top of our wish list a magic button we can use to retrieve an email we sent prematurely. Believe it or not, its now possible, and if you’re reading this, I may have just saved your job. Thank you Google! You received an email from your boss, friend or friend [...]
Customer Lifecycle Email Marketing – The Neglected Child of Web Marketing
IMHO one of the more exciting areas of Internet marketing is an area that is often neglected and rarely talked about within most small to medium sized companies. Much emphasis and water cooler talk in Internet marketing is often focussed on Search, Social Media and how to involve Facebook into the marketing strategy. All are [...]
Landing Pages Testing – Worth it?
Enhancing a campaigns performance in the Search channels such as a paid search campaign, or even in an email program, if done properly can reap those conversion rewards, or whatever your defined KPI’s (key performance indicators) may be. Though when traveling down this path of designing, building and executing landing pages, the necessity to test [...]
Email Best Practices – What’s New?
The funny thing with email over all other web marketing channels is you only get to get it right once. Once you click “send”, that email campaign is out the door to tens or hundreds of thousands of potential customers. Ensuring strong procedural protocal and best practice hygiene is maintained within your organization is essential to maintaining [...]
Holistic Email Direct Marketing: The Framework Recipe
Email channel, one of the most cost-effective e-marketing channels available today for both BtoB and BtoC, though many companies lack the understanding on how to harness it’s true potential and to streamline the integration of strategy, delivery and business intelligence. In this overview, I’ll provide you a holistic snapshot of what a full organizational email plan [...]
Top Ten Success Secrets of Email Marketing
Many would claim there are X secrets behind each web marketing channel – SEO, Affiliates, Email, etc. that will catipulate your business among the rest online today. While using the keyword of “secret” to attract your attention (ok, I’m also guilty of doing that in this post), the point taken is that there really are not [...]
Email Marketing – The Essentials
One of the hottest marketing channels, if not THE hottest marketing channel, being discussed in the Internet Marketing industry these days is the email marketing (email marketing services in Vancouver) channel. Why? Considering the majorities are plugged in to using email to communicate – whether from their home computer, cell phone, crackberry (errr, blackberry, palm, [...]
