Recently FedEx learned the hard way of social media power and consumer influence, and reciprocated the same to respond to a potential ugly crisis management situation. Recently (December 19th, 2011) a YouTuber posted a video of a FedEx practically shot putting the delivery of a new computer monitor to one of FedEx’s customers.
The 5 Hardest Jobs to Fill in 2012 (Inc.com)
Those seeking a professional in digital marketing / internet marketing, this article on Inc.com is a good read. Talent shortages in a few key areas within our industry. ————————————– Although the economy continues to face many challenges, the startup and tech industries are very much alive. The IPO window slightly opened up for companies like [...]
SEO Octagan: Google vs Content Farms
There has been a lot of buzz this past week about Google’s latest algorithm update, labeled the “Farmer Update,” performed in February 2011. This algorithm update from Google aims to take on content farms; spammy, low-quality content sites that have been crowding their search results. “Our goal is simple: to give people the most relevant [...]
Google Page Rank – Schooling the Scholars
A common tactic of increasing page rank to improve organic search results is to align your site with authority sites in your business vertical, industry or just plain gorilla PR sites. This is all worked into Google’s algorithm to help determine a sites reputation, thus position in Google’s SERPs (Search engine result pages). One recent [...]
Rank Local – Google Local
You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment [...]
