You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment into your online strategy is a necessity as the digital marketing landscape has evolved over time; Search, Email, Social Media have all drastically evolved the last couple years.

Searches evolution provides a significant source for lead generation and new sales for businesses on the web. And this evolution didn’t stop simply with organic / natural search rankings.

Google Local, launched in 2004, is one of the latest advancements by Google to undergo an evolution and compliment the various channels within Search that a visitor will use to find your business on the web. Its finally recognized in the arsenal of tactics with Search strategist to leverage in natural / organic search to accomplish top search rankings, and increased Search market share. One will hedge their bets a major shift in Google Local we’ll soon see is the evolution of Google Maps and Google Maps Street View. (more…)