http://internet-marketing.mjaimpressions.com/2009/10/customer-lifecycle-email-marketing/ Digital marketing tips, how to's and real industry coverage. Fri, 22 Jul 2011 08:50:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://internet-marketing.mjaimpressions.com/2009/10/customer-lifecycle-email-marketing/#comment-538 MJ Thu, 05 Nov 2009 17:12:44 +0000 http://internet-marketing.mjaimpressions.com/2009/10/06/customer-lifecycle-email-marketing/#comment-538 The most common problem depends what stage the business is with their CLC marketing. If programs are non existent, then the first challenge is the analysis of customer data to define customers into their silos and which silos have cross over. This may be defined on a number of criteria (ex. number of sales, revenue spent, activity, etc.). Once the customer segments can be defined, the next challenge...which is actually quite fun, is establishing which events would be the trigger for each segment, and running tests on those events. However, if a CLC program is already established, and those events are already defined, the most common problem for most organizations with or without a CLC program, is to maximize 'inbox' delivery and the impact of those campaign results against the goals. The most common problem depends what stage the business is with their CLC marketing. If programs are non existent, then the first challenge is the analysis of customer data to define customers into their silos and which silos have cross over. This may be defined on a number of criteria (ex. number of sales, revenue spent, activity, etc.). Once the customer segments can be defined, the next challenge…which is actually quite fun, is establishing which events would be the trigger for each segment, and running tests on those events.
However, if a CLC program is already established, and those events are already defined, the most common problem for most organizations with or without a CLC program, is to maximize ‘inbox’ delivery and the impact of those campaign results against the goals.

]]> http://internet-marketing.mjaimpressions.com/2009/10/customer-lifecycle-email-marketing/#comment-537 Ethel Freeman Thu, 05 Nov 2009 14:52:07 +0000 http://internet-marketing.mjaimpressions.com/2009/10/06/customer-lifecycle-email-marketing/#comment-537 A very interesting blog post. What would you say was the most common problem? A very interesting blog post. What would you say was the most common problem?

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