I must admit I was one of those people who at first didn’t care less about the social media tool of Twitter and felt it was just one of many social media tools that will come and go. I was wrong. Twitter does have a purpose that supplies the demand from thee mass public, and can be complimentary fit in the overall online strategy to distribute content, and built external organic links.

Twitter is a social media tool to communicate and stay connected to the masses through short, brief updates that answer the question “what are you doing now?”? I like to think of it as an exploitation of Facebooks status feature, that taps into the psyche of human natures thirst for gossip. As a means to quickly stay up-to-date on what people are doing, its a brilliant tool to feed this thirst.

Alternatively – just watch this video on “twitter in plain english”

However, in this post I won’t go into details on how Twitter can be leveraged strategically for the overal mix of your strategy, but simply to give a high level understand how Twitter can support an organic search strategy to spread content and build those oh-so sought after external one-way organic links. Keep in mind, Twitter is not a link building tool, though externally it can be utilized indirectly as link bait. (more…)