Chances have it you use a social network as Facebook or MySpace, or contribute to a social media platform, such as a personal or corporate blog. The online playground is full of social activities with everyone including your mother jumping onto the next latest and greatest way to connect with friends, family, professionals and groups of your related interests.

Even with the recent win of Barack Obama as America’s new president, his campaign tapped into leveraging social media and networks to reach out to the niche audiences throughout America – by ethnicity and age demographics. Whether a special environmental group locatd in Seattle, or the tens of thousands of non-voters between 20 to 30 years of age in Chicago and New York, social networks and media platforms were a successful channel to mix into the Obama’s marketing campaign to win new voters.

2009 will bring to the boardroom a number of conversations about how social network and media can fit into the upcoming marketing campaign or yearly marketing plan. Hell, any forward thinking company who’s marketing can shift as quickly as my snowboard will cut and curve down the hills of Whistler mountain this year, will be on the edge of trying to learn how best to fit social networks as Facebook, MySpace, Twitter, and social media as blogs and forums to into their marketing mix.

Sure, many marketers will use the excuse to invest into social network marketing as a brand exercise to build evangelists and advocates of their latest and greatest campaign. But the insightful managers and directors upstairs should also be looking for the hard pay off – to not assume that overal lift in sales must have resulted from the social network endeavors of the campaign. Better yet to understand what contributions to the campaign, specifically the social marketing tactics, can be monetized to drive new business and sales. (more…)