Over the last 2 years I’ve seen a significant increase of clients who are business owners or marketing managers turning to the web to gain attain online market share and an overall online presence in an attempt to remain competitive and tap into the vast opportunities the web has to offer their business. Search engine optimization [...]
SEO Terminology
While not one of my typical posts that cover education, strategy, programs or campaign overviews of Internet marketing, but this post was originally in the YOUmoz section of SEOmoz, but was so excellent I added it here for all those who are newcomers to the online and search marketing field. I am sure that it’s useful information [...]
Website Analytics – What Tools are Right for Me?
I recently had a client discussion about the significance of measuring the success of Online Marketing campaigns, and the importance of defining criteria of the Key Performance Indicators (KPIs). This discussion led to the big question – what analytical tool for my website is right for my business. While there are many tools and free apps on the [...]
Holistic Email Direct Marketing: The Framework Recipe
Email channel, one of the most cost-effective e-marketing channels available today for both BtoB and BtoC, though many companies lack the understanding on how to harness it’s true potential and to streamline the integration of strategy, delivery and business intelligence. In this overview, I’ll provide you a holistic snapshot of what a full organizational email plan [...]
2008 Top Social Networking Sites (May)
Reported in May, 2008 from comScore, the top social networking sites in terms of unique visitors is outlined below. LinkedIn saw the greatest percentage growth (not shown below – see below link), while MySpace and Facebook saw continued growth due to core focus on building interaction and engagement among its users. No suprise to see [...]
