Social Media Marketing, or Social Community Marketing, is one of hot topics of 07 and so far of 2008. I find it interesting to hear numerous companies, clients and marketing peeps, jump on the coals of the subject, but struggle with the understanding of its application in their business model – especially for BtoB markets.

Social Network Marketing, or what I like to call “Social Community Marketing” helps companies capitalize on cutting-edge marketing techniques to build brand affinity and relationships through community, engagement, evangelism. As an increasing number of individuals obtain their research and information from non-traditional sources, the media of Social Marketing will help marketers gain unique insights into their market and what influences them.

Marketing via Social Media’s is the Web 2.0 of today and still in its infancy. Marketers struggle with its application and to make it work within their mix, and better yet, how to (more…)