Many would claim there are X secrets behind each web marketing channel – SEO, Affiliates, Email, etc. that will catipulate your business among the rest online today. While using the keyword of “secret” to attract your attention (ok, I’m also guilty of doing that in this post), the point taken is that there really are not any secrets (privately kept formulas / ingredients / methodologies, etc.) that marketers employ in their marketing, and especially email marketing. It’s simply a foundation of experience and knowledge that differentiates the marketer - or in this case the email marketers. (more…)