One of the hottest marketing channels, if not THE hottest marketing channel, being discussed in the Internet Marketing industry these days is the email marketing (email marketing services in Vancouver) channel.

Why? Considering the majorities are plugged in to using email to communicate – whether from their home computer, cell phone, crackberry (errr, blackberry, palm, trio), or at work, consumers and business worldwide utilize the email channel to communicate day-to-day. This channel has by far the greatest direct response (data supports 80% visibility – open rates – within the first 48 hours), is extremely cost-effective (when used properly) and is complimented with real-time data to gauge reach, visibility and response rate. Why wouldn’t more businesses and marketers be leveraging this channel? (more…)