Recently Google announced they’re would be making Search more secure. Secure in lament sense means rather than searching google’s engine from http://www.google.com, you may be searching Google via https://www.google.com (note the ‘s’ in http). What does this mean and how does it impact businesses and their Search strategies, especially SEO. Google will begin redirecting users who [...]
Tips: SEO Mistakes 101
An SEO 101 topic, many times inexperienced digital marketers or webmasters makes simple SEO mistakes that shatters an SEO campaign. Below are a few reasons why an SEO Campaign isn’t effective or note working, and how to fix it:
Fedex Usage of Social Media for Brand Crisis
Recently FedEx learned the hard way of social media power and consumer influence, and reciprocated the same to respond to a potential ugly crisis management situation. Recently (December 19th, 2011) a YouTuber posted a video of a FedEx practically shot putting the delivery of a new computer monitor to one of FedEx’s customers.
The 5 Hardest Jobs to Fill in 2012 (Inc.com)
Those seeking a professional in digital marketing / internet marketing, this article on Inc.com is a good read. Talent shortages in a few key areas within our industry. ————————————– Although the economy continues to face many challenges, the startup and tech industries are very much alive. The IPO window slightly opened up for companies like [...]
Building a Digital Marketing Strategy & Blueprint for 2012
The digital marketing landscape has evolved exponentially over the last two years, igniting new innovative ways to target and reach an audience over the web. Facebooks kick-arse ad targeting and segmentation, hyper-local social deals, geo-target mobile apps, enhances of Google’s search algorithms and the impact on seo from brand popularity and social influence, social media [...]
Tips: Bad Link Development
It is true that all Link building or link development efforts will not contribute to great rankings. Too many spammy links can even get you listed out of the SERP’s (search engine result pages). The following helps the beginner understand link development tactics better off avoiding. Unless you’ve got an art for blackhat link development, [...]
Study: Mobile Marketing & Paid Search Advertising
A recent study published projects mobile paid search advertising revenues in the US, which includes iPads and other tablets, could account towards 22% of total search revenues. (chart inside) Published by Efficient Frontier (EFF) and Macquarie Capital, the study provides further insight into where businesses are shifting their advertising dollars; not just from traditional channels to [...]
Ready for Social Media Optimization?
SMO (social media optimization), yeah, another acronym we don’t need, but a good comment to share from this years Ad Tech in New York, on social media marketing… Just as business owners were getting a grip on the basics of SEO (search engine optimization), now they can add social media optimization (SMO) to optimize their [...]
Why Create a Facebook Page for Business?
Facebook is the largest one-stop-shop of consumers that offers small businesses the opportunity to target consumers at a granular and local level. Where better than to submerge a your business through a Facebook Business page to connect, engage, influence and make an impact with local consumers and customers. Getting your business on Facebook and other [...]
New Real-Time Google Analytics
Google has rolled out one extremely helpful service in the form of free, real-time Web statistics–and one expensive yet useful service, Analytics Premium. The Good News: Real-Time Web Analytics One of the huge drawbacks of Google Analytics when compared with other Web analytics tools was that it only offered credible data from the previous day. [...]
